New visual identity for ICN
国际护士会新会徽
ICN于2023年7月更新了视觉形象，包括一个全新的标志，反映了我们致力于不断发展以更好地为全球护理界服务的承诺。
在临近21世纪的第二个25年之际，我们的新品牌更好地代表了我们是谁以及我们的立场。新会徽是对我们传统和价值观的现代化诠释，传达了我们为之骄傲的职业的能量、创造力和激情。我们相信，我们的新品牌和徽标将帮助我们更有效地与护士以及行业以外的组织和个人进行沟通。这将有助于加强ICN作为全球护理之声的影响力。
新徽标保留了1999年版本的基本元素，但采用了新的现代化版本。它包括：
火焰，代表着弗洛伦斯·南丁格尔的引领之光以及护理传承
球体，代表了ICN的国际影响力和对世界各地人民的包容
底座的形状让人联想到弗洛伦斯·南丁格尔的灯，也与球体一起代表了人形，既可以看作是带路的护士的形象，也可以看作是每个在医疗保健中心的人，被世界各地的护士服务。
新的ICN标志将为ICN的声誉和形象带来识别度、活力、现代性和相关性，并将更适合当今和未来的数字化需求和应用。
原文
ICN updated our visual identity in July 2023 including a fresh new logo that reflects our commitment to continuously evolve to better serve the global nursing community.
Our new branding better represents who we are and what we stand for as we approach the second quarter of the 21st Century. The new logo is a modern interpretation of our heritage and values, conveying the energy, creativity and passion of the profession we are so proud to serve and represent. We believe our new branding and logo will help us to communicate more effectively with nurses and with organisations and individuals outside of the profession. It will help to strengthen ICN’s position of influence as the global voice of nursing.
The new logo maintains the essential elements of the 1999 version, but in a new and modernised version. It incorporates:
The flame, which represents Florence Nightingale’s leading light and the tradition and heritage of nursing
The globe, which represent ICN’s international reach and inclusion of people around the world
- The base, whose shape is reminiscent of Florence Nightingale’s lamp, but also, together with the globe, represents a human form, which can be seen as both the figure of a nurse leading the way and each person at the centre of health care, being served by nurses across the globe.
This new ICN logo will bring recognition, vibrancy, modernity and relevancy to ICN’s reputation and image, and will be more suited to the digital requirements and applications of today and tomorrow.